Lincoln Prices Mark LT From $39,995
The first Lincoln pickup truck since the ill-fated Blackwood arrives in the 2006 model year wearing a pricetag of $39,995, Ford said on Tuesday. The company has big plans for the Mark LT, the F-150-based Lincoln truck that will come in rear-drive and 4x4 form (the latter priced from $43,495. To promo the big new truck, Lincoln will spend its first money in a decade on Super Bowl advertisements; Lincoln also will sponsor the Sport Illustrated Super Swimsuit Party at the Super Bowl in Jacksonville, Florida, on February 5, the day before the big event. And to cap it all off, Lincoln is giving away a "Jet to Jacksonville" package on its Web site, http://www.lincoln.com, to a lucky winner who gets tickets to the game, airfare and hotel, and tickets to the swimsuit party, too.
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