MB2, I wasn't baggin on EVERYONE with an expensive rig. Obviously from what you told me you can actually AFFORD yours. I just hate to see someone buy a big boat for 120K with the equity from their house, then they get laid off and have to sell it for 80-90K a year later. And a lot of these people have never owned a boat before! From what I've seen on the river/lake, it's all about impressing other people these days rather than buying what you want. Somebody a couple years ago worded it perfectly. "These guys have a boat worth 100K being pulled by a lifted F-350 but they couldn't afford to buy me a beer or put gas in the boat." That's what happens I guess. If you can't afford to buy something, finance it.
As far as advertised prices, I guess the super high magazine prices are designed to train the uneducated guy who wants a boat today. He'll walk in and order without shopping or negotiating, and therefore pay 10K more than another informed buyer. I guess you could compare it to paying "full sticker" for a car, right?