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Nord
01-24-2007, 07:53 PM
How do you advertise a website on the internet?? Anyone experienced with this so I don't put my money into the wrong thing??
Thanks ahead!
~NORD~

topless
01-24-2007, 07:54 PM
How do you advertise a website on the internet?? Anyone experienced with this so I don't put my money into the wrong thing??
Thanks ahead!
~NORD~
Ask Rexone.

riverracerx
01-24-2007, 07:56 PM
Depends on what you want to spend, but Google will get you the most exposure. You pay based on click thru's. Search for something and look for the highlighted sights at the top and far right.
Those people pay for those listings..

Boatcop
01-24-2007, 07:56 PM
First thing to do is make sure you have a lot of keyword webtags embedded in the code. For you it could be things like:
cowboy
boots
western
wear
clothes
square dance
cowgirl
brokeback (sorry. just had to throw that in there) :D
Anything that will steer search engines to the site.

al cole'holic
01-24-2007, 07:58 PM
www.cyberspacehq.com
And newsgroups, but that was kind of a pain in the arse...I bought the Cyberspace HQ software long ago, and every few weeks I'd run it. Other than than pay-per-click ads through Google etc which gets spendy..

OutCole'd
01-24-2007, 07:59 PM
I'm using a company called Submit a website for my "search engine optimization. It's a little pricey, I've spent about 3k so far for the last six months. Seems to be helping, but I still have a long way to go.
It's defianetly a science, (a science for nerds).

h2oski2fast
01-24-2007, 08:12 PM
Nord, don't you listen to a word I say?

OutCole'd
01-24-2007, 08:17 PM
Nord, don't you listen to a word I say?
I tried using your guy way back when. I did talk to him, he was going to look at the site then call me back. He never called me back, I guess he didn't like what he saw?

h2oski2fast
01-24-2007, 08:20 PM
I tried using your guy way back when. I did talk to him, he was going to look at the site then call me back. He never called me back, I guess he didn't like what he saw?
Nord is using them , and has had his trials and tribulations with them. I talked with Nord last week about this very thing, but he doesn't listen to a word you say when he on the phone at work.:D :D :D

DAB
01-24-2007, 08:29 PM
Nord, we didn't pay anything to advertise the web.. we're getting about 30k hits a month.. nothing staggering but it works.. my host placed my web-site on a couple of his big hitters and apprently google does "scrubs" and starts bumping you up based on the keywords (like Rexone said).. It continues to get more every month and I'm not out any $$$...

Nord
01-24-2007, 08:54 PM
Nord is using them , and has had his trials and tribulations with them. I talked with Nord last week about this very thing, but he doesn't listen to a word you say when he on the phone at work.:D :D :D
There are multiple ways to advetise and I want to know them all. As for the keyword thing, I'm waiting to find out where to "embed these codes" so I can get that going. Nobody seems to have an answer.

Nord
01-24-2007, 08:56 PM
Nord, we didn't pay anything to advertise the web.. we're getting about 30k hits a month.. nothing staggering but it works.. my host placed my web-site on a couple of his big hitters and apprently google does "scrubs" and starts bumping you up based on the keywords (like Rexone said).. It continues to get more every month and I'm not out any $$$...
Have your guy get a hold of me and let me know how to get on a couple big hitters :)

h2oski2fast
01-24-2007, 09:55 PM
There are multiple ways to advetise and I want to know them all. As for the keyword thing, I'm waiting to find out where to "embed these codes" so I can get that going. Nobody seems to have an answer.
When we build the opening page, I will put the keywords in. Also, Search engine web spiders like text, thats one of the reasons for the opening page. Get your stuff together and get it to me, we'll go from there.

C-2
01-24-2007, 11:50 PM
H20
Can you also "embed" by putting words on your page (no frames) typed in the same color as your background, thus making them "invisible" to users but avaiable to spiders? Or is it a code thing only?
Nord, just some thoughts - you have a great story and cornerstone for your site. Use your own story and think of ways to get people to keep checking your page. Cool stuff like cool links, maybe show/rodeo schedules dates, cool videos, reciprocal links to similar other sites (but obviously not competitors). Create one central and easy place for Cowboy peeps to wanna check your page daily. kind of like the food court at the mall - keep people there and eventually they will buy, especially if the price is right. Look for other popular links, use them. That book I told you baout will get you thinking of a million different ways.
I've seen specialty sites create huge amounts of traffic this way. Look at youtube, free AOL mail etc. There's a reason they wanna keep you there, and give you something for free.
I'm sure boatcop can find you some cool links? ;)

BajaMike
01-25-2007, 12:02 AM
I register and host about 20 websites through "GoDaday.com". They are very reasonable and have package deals that are very inexpensive, and they promote your website with all the major search engines.
Also, Google moves your website higher based on the "Promotion" services like those throuhg GoDaddy and also based on the number of other websites that link to your website. So you want every one you know to have a link to your website....even on on ***boat in your sig helps. The more the better.
:idea:

h2oski2fast
01-25-2007, 12:08 AM
H20
Can you also "embed" by putting words on your page (no frames) typed in the same color as your background, thus making them "invisible" to users but avaiable to spiders? Or is it a code thing only?
Nord, just some thoughts - you have a great story and cornerstone for your site. Use your own story and think of ways to get people to keep checking your page. Cool stuff like cool links, maybe show/rodeo schedules dates, cool videos, reciprocal links to similar other sites (but obviously not competitors). Create one central and easy place for Cowboy peeps to wanna check your page daily. kind of like the food court at the mall - keep people there and eventually they will buy, especially if the price is right. Look for other popular links, use them. That book I told you baout will get you thinking of a million different ways.
I've seen specialty sites create huge amounts of traffic this way. Look at youtube, free AOL mail etc. There's a reason they wanna keep you there, and give you something for free.
I'm sure boatcop can find you some cool links? ;)
Yes you can. Only problem is the site usually ends up with a big blank area where the text is, just kinda looks funny. Just remember that search engine spiders aren't friendly to frames and skip right over them. Nord is working on the "story" for the business and a few pictures. We will make an "about us" style page which will be the opening page. The site is getting there.
"Cool links" page is fine only to make it cost effective you need to have some sort of backend admin page for changing the links yourself (which takes a programmer, that I am not), rather then having to contact the webmaster everytime you need links changed. I believe that is a good idea though!
The deal with youtube and AOL, is AOL pays for advertising on the youtube site. All the ads on youtube are most likely paid advertising.

C-2
01-25-2007, 12:10 AM
Tables tables tables!

h2oski2fast
01-25-2007, 12:19 AM
I register and host about 20 websites through "GoDaday.com". They are very reasonable and have package deals that are very inexpensive, and they promote your website with all the major search engines.
Also, Google moves your website higher based on the "Promotion" services like those throuhg GoDaddy and also based on the number of other websites that link to your website. So you want every one you know to have a link to your website....even on on ***boat in your sig helps. The more the better.
:idea:
You really can't use godaddy as a host in this instance as the ecommerce shopping cart was modified and scripts written so that it works seemlessly with Quick Books. Meaning that if you ad or remove items from Quick Books, when the script will ad or remove the item in the shopping cart. You also have virtual terminals and merchant services to worry about. It becomes a bit more complicated when you are integrating the online shopping cart with your brick and morter business.

roostwear
01-25-2007, 06:28 AM
Yes you can. Only problem is the site usually ends up with a big blank area where the text is, just kinda looks funny. Just remember that search engine spiders aren't friendly to frames and skip right over them. Nord is working on the "story" for the business and a few pictures. We will make an "about us" style page which will be the opening page. The site is getting there.
"Cool links" page is fine only to make it cost effective you need to have some sort of backend admin page for changing the links yourself (which takes a programmer, that I am not), rather then having to contact the webmaster everytime you need links changed. I believe that is a good idea though!
The deal with youtube and AOL, is AOL pays for advertising on the youtube site. All the ads on youtube are most likely paid advertising.
You CAN, but (at least with Google) it'll get you bounced. Here's the trick. Spiders look at your background color(s)... let's say white which has a RGB code of 255/255/255 (in graphics)... hexadecimal uses the same concept. If your background and text have the same code, it's knows what you're doing. Change the code for the text so a slightly different (say 230/230/230) but still imperceptible to the eye. Don't make the font too small trying to cram a load of words in either.
Just one little trick, there's tons more, but how effective they are depends on the search engine spidering your site.

OutCole'd
01-26-2007, 09:20 AM
So, I talk to my SEO guy and he wants to do "Text Link Advertising" to up the traffic. What do you guys think of this? $300-$600 per month which is fine with me if it money well spent.

C-2
01-26-2007, 09:32 AM
Thanks for the info guys, it's great to hear real-world tricks and implementation. Keep it going :)

h2oski2fast
01-26-2007, 09:43 AM
Is your SEO guy from the internet porn industry? That's a common practice with that industry. It works well there, do to having a captive audience. You put many links that are like "Hot Blonde" and people searching for porn have already found a page that contains what they are looking for, but they don't know what exactly they are getting so they are more apt to ckick.
My feeling is, a text link that says "door parts" wouldn't get the attraction. You have to look at your market. I say to start get involved with forums that cover the market you are trying to sell to. Place banners ads with those forums.
I'll do a little research to see if it would be benificial to the mainstream market, which it maybe depending on what you are selling.

Silver
01-26-2007, 09:46 AM
There are multiple ways to advetise and I want to know them all. As for the keyword thing, I'm waiting to find out where to "embed these codes" so I can get that going. Nobody seems to have an answer.
Dave does this too! When are you available, he can meet you...or call you????

OutCole'd
01-26-2007, 09:49 AM
Is your SEO guy from the internet porn industry? That's a common practice with that industry. It works well there, do to having a captive audience. You put many links that are like "Hot Blonde" and people searching for porn have already found a page that contains what they are looking for, but they don't know what exactly they are getting so they are more apt to ckick.
My feeling is, a text link that says "door parts" wouldn't get the attraction. You have to look at your market. I say to start get involved with forums that cover the market you are trying to sell to. Place banners ads with those forums.
I'll do a little research to see if it would be benificial to the mainstream market, which it maybe depending on what you are selling.
Great advise! I did look at woodworking forums, seems like any with real traffic are basically competion. I will keep serching.
He suggests the text link advertising to get the spiders from bigger more popular sites to see us from them. Does that make sense? Not porn, I wish.:D

h2oski2fast
01-26-2007, 10:13 AM
Great advise! I did look at woodworking forums, seems like any with real traffic are basically competion. I will keep serching.
He suggests the text link advertising to get the spiders from bigger more popular sites to see us from them. Does that make sense? Not porn, I wish.:D
I believe you are talking about link exchanges, as C-2 stated above. It could help, but then again just running traffic through a site doesn't mean good exposure, just exposure. Being someone who designs print ads for a few companies, I believe that target marketing is key. If I am designing an ad for Road and Track, it will be designed differently then if I was designing an ad for Dupont Registry even though the product is the same...... the marketing is different. Just running lots a traffic through your site may not work, but only increase bandwidth, thus costing you more money. On the other hand you may find that money better spent through mailers, even, that are targeted towards your business.
Another thing I noticed on you site, is when you ckick on a exchanged link (under your affiates, which probably isn't then best term for the internet do to that having a meaning in which you will pay webmasters to send you traffic or help make sales...... I'd use "useful links" instead it's more broad and easier for non veteran surfer to understand), is you take them out of your website. Always make it a new broswer, that way when they close the other browser you are there again.

OutCole'd
01-26-2007, 10:31 AM
I believe you are talking about link exchanges, as C-2 stated above. It could help, but then again just running traffic through a site doesn't mean good exposure, just exposure. Being someone who designs print ads for a few companies, I believe that target marketing is key. If I am designing an ad for Road and Track, it will be designed differently then if I was designing an ad for Dupont Registry even though the product is the same...... the marketing is different. Just running lots a traffic through your site may not work, but only increase bandwidth, thus costing you more money. On the other hand you may find that money better spent through mailers, even, that are targeted towards your business.
Another thing I noticed on you site, is when you ckick on a exchanged link (under your affiates, which probably isn't then best term for the internet do to that having a meaning in which you will pay webmasters to send you traffic or help make sales...... I'd use "useful links" instead it's more broad and easier for non veteran surfer to understand), is you take them out of your website. Always make it a new broswer, that way when they close the other browser you are there again.
Another good idea. Already done. Thanks. Still looking at the other.